Jeff Fisher is a logo/identity designer. At the art museum on Thursday, he talked about how to self promote yourself in this world. He creates the persona that he is a firm, a one man firm. He says that knowing what is to be accomplished and demonstrating the knowledge changes the way that a person sees the you. He puts a lot of weight on brand yourself through your personality. His main points art:
- look at yourself as if you were the product
- make your bussiness like a client
- promote yourself all the time
- trust your "gut instinct"
- be serious about business but don't take yourself seriously
Everything else in the physical and social networking, through print and internet. He talk along time about the way that social networking site and blogs have change the way that people interact. He said one of the keys is to promote yourself all the time, if you wait till you have no work it is to late. During the question section a student asked what would you suggest we do out there. He replied that work in a firm with other to understand how design works is the best course of action, even through he does not. The lecture was interesting and fun. It was also nice to see a print designer, for the most part, still chugging along.
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