chapter 6 branding

Brand is everything. It will make or break any project. The chapter discusses the process and pieces of brand. It is an overview. It is most of what you need to to know but not all of it. Brand is how we view what everything is in this world. Brand is the first thing that needs to be identified whiles doing a project, it develops throughout the project. I had a friend tell me about a venture that he was a part of, it an new type of whiskey. He wanted my opinion on the brand and product that the design firm that they had hired created for them. I saw, as an observer, many piece that looked nice but didn't describe the brand; that he had told me. It would have been easier to create an end result had they sat down and discusses what the client wanted, what the consumers would want, and what was possibile; to discover the brand. They clearly were murky on what the brand was to being with. The chapter helps to understand how to look at brand and its "effects." It was a nice refresh from design studio II.